CV

PROFESSIONAL EXPERIENCE                                                   

FOX NEWS MEDIA

Virtual

Business Intelligence College Associate           September - November 2020

• Crafted thorough growth reports for shows on Fox’s new streaming service with insights, pulled using Abode Analytics, and visualizations for each show’s season debut in order to supplement the production team’s strategic marketing planning

• Analyzed 150+ programming to present executives detailed data insights based on engagement and marketing spending 

• Utilized Socialbakers Suite to craft social media engagement analyses for both the 2020 Presidential and VP Debate 

• Learned how to navigate Tableau in order to make recommendations to the Editorial team on content publishing

DISNEY ABC TELEVISION GROUP

New York, NY

Consumer Insights Intern           September - December 2019

• Worked in a fast-paced environment tracking and reporting on Nielsen ratings for ABC and competitive programming distributed to high-level stakeholders, sales and public relations teams, and producers

• Reviewed and wrote summaries of syndicated reports for marketing and strategic purposes

• Created, analyzed, and distributed Daily Time Period Reports, Final Weekly Reports and Weekly Minute by Minute reports of 20+ ABC, NBC, and CBS programming

SONY

New York, NY

Internal Communications Intern           June - August 2019

• Assisted the team with nationwide internal communications, including the daily maintenance of the company’s Intranet site, production of weekly and monthly company e-newsletters, and updating the monthly planning calendar

• Facilitated with press screenings and public relations activities, including reviewing and editing press releases, and utilized the Meltwater platform to update the department’s extensive media list of 700+ main business, editors, and reporters 

• Compiled daily press news clip packet shared with senior executives and communications professionals globally  

ALLIED INTEGRATED MARKETING

New York, NY

Field Marketing Intern | Event Representative | College Ambassador           January 2018 - September 2019

• Drafted event marketing screening reports that interpreted audience demographics, key scenes, and direct audience comments 

• Represented the company at events (such as ComicCon, red- carpet premieres, screenings) with vendors and over 130,000 attendees, to generate excitement among potential customers through meaningful and engaging conversation

• Reviewed and analyzed film directives directly from Warner Bros. and YouTube Red marketing teams

• Event planning and execution for eight promotional events for five major films engaging with 200+ students at universities

ACTIVITIES                                                                   PACE BOARD PROGRAMMING & CAMPUS ENTERTAINMENT

New York, NY

Event Planning and Program Development Member September - December 2018

• Strategized creative marketing campaigns to promote musical events successfully selling out a concert of 270 attendees

• Worked closely with musical acts to ensure safety and transport efficiency

THE PACE PRESS

January - May 2019

Arts Writer 

• Crafted original creative pitches and wrote weekly articles (20+ total) for the online base and print issues