ARELYS PÉREZ
PROJECTS
PUBLISHED ARTICLES FOR PACE UNIVERSITY PRESS
 Faith, trust, and pixie dust return with the new PPA musical, Pete(Her) PanStory published February 16, 2019 on Pace Press. Click image to read. |  The year of political art: politics in all art forms.Story published October 17, 2018 on Pace Press. Click image to read. |  “Bohemian Rhapsody” is the champion of film.Story published November 14, 2018 on Pace Press. Click image to read. |
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 “A Simple Favor” is anything but simpleStory published October 5, 2018 on Pace Press. Click image to read. |  There’s more to the Museum of Illusions than what meets the eyeStory published October 1, 2018 on Pace Press. Click image to read. |  How the Color Factory “blue” NYC awayStory published September 24, 2018 on Pace Press. Click image to read. |
PORTFOLIO OF UNIVERSITY CLASS PROJECTS
Consumer research, Event planning, and Marketing campaign
CONSUMER COHORT REPORT AND ANALYSIS
Analyze the various segmentation variables (psychographic, demographic, behavioristic, etc.) of an identified target market (45-54) in order to develop a highly analytical and descriptive profile of that market and present findings to a “client” that has commissioned the study. This project required teams to use Simmons OneView, MRI, Passport, and other. Designed a survey questionnaire using the Qualtrics online survey tool and had members of the identified target market respond to the posted questionnaire.
ARTS & ENTERTAINMENT PAPER
A proposal for a fictional event. A two-night show for the artist Maggie Rogers. The proposal required budget planning, marketing and promotions, management of talent, and more.
BILLBOARD MOVIE AND SHOW CREATIVE CAMPAIGN
The Billboard franchise, comprised of a movie and web series, is an uplifting entrepreneurial story written and directed by Zeke Zelker.
Plan showcases the utilization of low-cost high visibility digital influencers and combine that with traditional formats for a truly powerful campaign. Repeatedly delivering an easily digestible and congruent message across all mediums directly related to millennial values. This will leave ad viewers with a feeling of understanding and delight.